Born in New York. Built for Everywhere.
FIOFO started where most brands wouldn’t dare — on the fairway, under pressure.
No fluff. No followers. Just $250K+ in quiet sales before we ever showed up online.
This isn’t streetwear that wants to be noticed. This is gear for those already seen. Golf bags on subway stairs. Cashmere in corner delis. Loyalty cut into every hem.
If you know, you’re already in.
The Code: Fit In or Fuck Off.
It began as a boundary: a way to protect presence in a city built on performance.
A phrase that filtered the room. No ego. No cruelty. Just standards. Today, FIOFO stands for something deeper: wear your integrity like your fit - tailored, direct, unapologetic.
You don’t wear FIOFO. You rep it.
FIOFO: YOU REP IT.
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Hero Staples
Your daily go-to luxury pieces, perfected. Core silhouettes in refined fabrics and...
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Essentials
Your uniform of intent. A curated edit of our most essential styles...
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Elevated Knitwear
Soft luxury meets modern minimalism. Cashmere and fine knits that layer effortlessly...
Design That Belongs.
We make clothes for the self-made. Minimal silhouettes. Heavy texture. Quiet conviction. Our materials are matte, not flashy. Our cuts are architectural, not trendy. Our tone is editorial, not emotional. Each drop is coded. Each line intentional. Tailored for tension, not attention.
Not Just for the Course. Or the Curb.
FIOFO isn’t tied to one space. It moves the way our people do, from club to street, Range Rover to locker room. Our look isn’t for show. It’s for those who’ve earned it.
More Than Product. It’s Proof.
We don’t just sell pieces. We deliver presence. A portion of every purchase supports Tunnel to Towers, honoring real loyalty with real action. Because respect is structural, not just personal.